Katherine Birchenough, OptimalSelf MD



I’m willing to give advice on:

  • Business Strategy/Planning

  • Revenue Models/Pricing

  • Marketing/Branding

  • Productivity/Automation

  • Running a Brick and Mortar

  • Entrepreneurial Mindset

  • Work/Life Balance


OptimalSelf MD is Greenville’s first combined wellness, aesthetics and plastic surgery practice.
Even those who consider themselves healthy should be proactive in maintaining themselves, inside and out. Whether you experience chronic fatigue or body issues, the Drs. Birchenough will map out the best solution for your individual needs. Dr. Katherine, a certified functional medicine doctor, acts as your personal health investigator, weeding out the root causes of disconcerting symptoms and providing you with a roadmap to total wellness. Dr. Shawn offers a spectrum of surgical and nonsurgical options for face, breast, skin or body improvement, so you can look as good as you feel — and with his refined expertise, you can be assured that you’ll get the best possible results. OSMD accompanies you on the journey from traditional medicine to the quest for optimal wellness, balance and physicality. Look your best, feel your best and become your “Optimal Self.”

Dr. Katherine Birchenough founded her functional medicine and wellness practice after 15 years in the ER and Urgent Care where she realized, like herself, there were scores of patients falling through the cracks of conventional medicine and not finding the answers they were looking for. Starting part-time in a home office, she grew her practice to include her husband's services and opened an office in Downtown Greenville. There she sees men and women for health optimization beyond the standard-of-care approach. Her Wellness patients are typically busy professionals that have a higher standard of performance and want to maintain optimal functioning. Her Functional Medicine patients are seeking answers to health conditions that have a significant impact on their lives.

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