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WEofC (Virtual) Workshop: Profit First

Lorelie Brown currently runs a profit-first business, inspired by the learnings from the book, Profit First by Mike Michalowicz.

In Profit First, Michalowicz explains how this age-old accounting formula turns great businesses into cash-eating monsters, trapping you in a day-to-day, check-to-check struggle to survive.

He reveals how to flip that "Frankenstein Formula" and take profit first without compromising your business, and why the Profit First Formula of Sales – Profit = Expenses actually forces innovation, supports sustained growth and skyrockets profits.

What you'll learn:

  1. Why the long-standing model of Revenue-Expenses=Profit is upside down and defeating
  2. Why profit really matters
  3. How to incorporate the Profit First model into your business

< THIS IS A VIRTUAL WORKSHOP: Ticket holders will receive a link to join the Zoom virtual conference 1-2 hours in advance. Recordings are available for ticket holders following the event. >



Lorelie Brown, Showhomes of Charleston

Showhomes is America's largest home staging provider. Our Charleston franchise provides a broad range of home staging services meeting the many needs of homeowners, helping their homes to sell faster and for more money. We love what we do and are passionate about serving real estate agents and their clients.

Lorelie earned her BA in Business Administration from Columbia College. Her 12-year career in marketing for a national company allowed her the opportunity to design commercial interiors. Seeking new direction to pursue her passion, Lorelie opened the Showhomes of Charleston franchise in 2010. She holds certificates in interior decor and staging and earned her Master of Arts in Leadership in 2014. Lorelie is passionate about professional real estate staging and in serving her clients well.


Guest Ticket: Profit First
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