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WEofC (Virtual) Workshop: Using Data to Drive Your Marketing Communications

Where should you be sourcing data about your business and why is it important? Stefani Zimmerman Drake, Co-Founder of Drake Strategies, will teach us how to use data to improve our communication strategy.

Don’t miss your chance to gain a better understanding of Google Analytics, email analytics, social media analytics, and how your analysis of each can create clarity and new opportunities in your business.

Attendees can expect to learn:

  • Where and how to source valuable data about your business.

  • How to create a powerful, data-driven story and apply it to your communications plans.

  • How to build measurable benchmarks to track your progress and meet your goals.

< THIS IS A VIRTUAL WORKSHOP: Ticket holders will receive a link to join the Zoom virtual conference 1-2 hours in advance. Recordings are available for ticket holders following the event. >


MEET OUR SPEAKER:

 
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Stefani Zimmerman Drake

Want the world to know your story? We empower nonprofits, NGOs and humanitarians to create inspired action through communication strategy, branding, and advocacy.

Stefani is a strategy consultant + speaker with over a decade of experience working in the US government, international NGO space and with nonprofits. Currently, on the UNDP's Roster of Communication Experts in Subsaharan Africa + certified in Google Analytics, Stefani is an analytical thinker and thoughtful storyteller who works with nonprofits + humanitarians to define who they are, elevate their influence and broaden their impact through strategic communications, branding + advocacy. Stefani lives in Charleston, South Carolina with her husband, twin girls, and rescue dog.


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