Master Meaningful Business Communication


On May 8th, WEofC hosted an event that allowed women entrepreneurs to “own the room.” Overall, we learned ways to lose “weak language” such as uh, um, so, etc. and various strategies and techniques for delivering powerful messages that will be heard and remembered.  

Special thanks to:

Speaker Summary:

The event was led by a variety of introduction tasks. We first recorded our introduction speeches with partners, then we opened the floor and identifying “weak” speeches; there wasn't one dull moment in this event.

The introductions closed out with a reminder using three fingers for communication. One on your forehead- “Think”, One on your nose- “Edit”, and one on our mouth-”Speak”, which just so happened to be our middle finger.

This led us to the next segment, Non-Verbal Communication. There are 3 categories of communication in general, but there is one main aspect that ranks higher. Here are the percentages as followed:

  1. 7% Words

  2. 40% tone

  3. 53% body language

While content will always be important, how we deliver it plays a significant role in how well others will perceive us. There was a mini role-play example, on how strong non-verbal communication can affect a speech or chat. 

A friend was inviting another friend for dinner. While the friend was actively saying that she was interested and she will be coming over, her body language showed that she was not interested and did not care what was being asked. Micky kept reminding us that we need to pay attention to our body language. 

We moved away from non-verbal communication and discussed engagement, speaking,  and processing. We are each professional in our line of work, but when we talk to others, we have to make sure we can describe our work in a way a kid can understand. We all process words different, so you want to try to keep things simple.

Final Key Takeaways:

  • When speaking, our voice should always hit the four corners of a room. Everyone should be able to hear you.

  • When trying to engage an audience, try leaving out “Did you know” and replace it with “Have you experienced..” or “How many people..".

  • When using statistics, make sure you are able to draw a visual picture in people’s minds.

    • Ex. 3/4ths of this room, the spill in the ocean was as big as Texas.

  • Be sure to engage your audience! You don’t want to have them sitting there the whole time. If someone seems to be losing focus, walk to their general area and give your speech there.

  • Do not be afraid of pauses in your speech. This gives the audience time to process what you’ve said before moving on and it gives you time to regroup and move forward.

After gaining these tips for the beginning and middle of a speech, we needed to figure out a way to close out. Micky taught us the SNAP method; which stood for:

  • Simple: Keep what you want or goal simple, ask the audience to do a simple task

  • Now. Tell them to take action right then and there

  • Accountable. People tend to follow along with others. If they see others doing something, they are more inclined to do the same.

  • Personal. Keep it personal. Make it feel as though they wanted to do the task.

As the event started to come to an end, we evaluated the difference between leaders and why some are better than others when it comes to feedback.

  • Bad leaders- defensive, avoid, ignore

  • Okay leaders- don’t change, there is no action

  • Good leaders- rebuild, make changes, ask, welcome feedback

  • Great leaders- they demand it

In closing, here are a few more tips to remind yourself of how to Own the Room:

  1. Practice is not always best, it just sets you in your role. If you already have weak language, practicing will not make it better. There have to be changed.

  2. Be in the moment, and follow up. Following up with someone is important in good business. Whether they stayed with you or not. You can use the feedback to make improvements.

  3. Water down on your favorite beverages and practice your speech. Every time you use “weak” language, take a sip.

To learn more, or get personalized help from Micky, visit

Melissa Cote