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Virtual Workshop feat. Ilise Benun

The Worst Negotiating Mistakes Women Make

If you hate the money conversation, succeeding in business is a challenge. 

To be successful, you must not only know what you’re worth; you must also be able to quickly assess your value to each new client and prospect, then communicate that value persuasively and with confidence. Most women have never been trained to do this but somehow feel guilty for not already knowing! It can be a self-defeating and self-perpetuating spiral. 

Ilise Benun, self-employed for 30+ years, founder of and author of The Creative Professional’s Guide to Money, will show you how to determine your value and then what to say (and what not to say) to secure the best deal. Takeaways include: 

  • How to develop the right mindset and stop underpricing yourself

  • How to avoid “price blurting” and learn to love “the money conversation”

  • The 7 small (but lethal) negotiating mistakes women make most often

< THIS IS A VIRTUAL WORKSHOP: Ticket holders will receive a link to join the Zoom virtual conference 1-2 hours in advance. Recordings are available for ticket holders following the event. >


NOTE: Virtual Workshops are FREE for Lite Lunch and Sunday Brunch Members. Not sure? Email us:

Meet Ilise Benun

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Ilise Benun has been self employed for all but the first 3 years of her working life. She’s the founder of, the go-to online resource for creative professionals who want better projects with bigger budgets. She is a national speaker and the author of 7 business books, including The Creative Professional’s Guide to Money. She isa business coach and adjunct faculty at Maryland Institute College of Art. She is a Program Partner for HOW Design Liveand host of 2 podcasts, MarketingMentorPodcast.comand The HOW Design Live podcast. Follow her on Twitter @ilisebenunand sign up for her Quick Tips here: